Even though it’s one of the most important dates in the shopping calendar, the exact day changes every year—and many stores even decide to set their own timing. So, when is Black Friday this year?
Just like during sales season, millions of people wait for this day to score discounts on clothing, footwear, technology, and accessories. What makes it interesting is that, although it officially takes place in November, Black Friday is more than just a single day. Around it, retailers organize entire promotional campaigns that extend shopping opportunities.
That’s why knowing the exact date helps plan your purchases ahead of time, making the most of the deals from your favorite brands and ensuring you don’t miss out on the best offers. In this article, we’ll tell you when Black Friday takes place, its origin, why it has become a global phenomenon, and how to take full advantage of it.
What day is Black Friday in 2025?
Black Friday 2025 will be on Friday, November 28.
As a general rule, it always falls on the day after the fourth Thursday of November, right after Thanksgiving in the United States.
This means the date shifts slightly each year, but it always stays within the last weekend of November. And while Friday is the official shopping day, most brands stretch their promotions across several days, creating what’s now known as “Black Week.”
The origin of Black Friday
Black Friday began in the United States as a retail strategy to boost sales right after Thanksgiving.
It gained popularity in the 1960s, when stores started offering special discounts to attract consumers at the start of the holiday shopping season.
Over time, the concept went international, becoming a global event. Today, it’s known less for early holiday shopping and more as a chance to refresh your wardrobe or grab that tech upgrade you’ve been waiting for.
Now, brands in fashion, technology, home décor, and even food use the event to launch their best deals and bring in new customers.
How Black Friday is experienced in Spain
In Spain, Black Friday has become a key date for both online and physical retail.
From big chains to small local shops, businesses take advantage of the event to boost sales and clear out seasonal products.
Because it’s so close to Cyber Monday—which is more tech-focused—fashion and footwear take the spotlight during Black Friday. Shoppers use the opportunity to refresh their wardrobe with pieces they can wear throughout the season or give as Christmas gifts.
Strategies to make the most of Black Friday
Plan ahead
Knowing when Black Friday takes place allows you to create a list of what you truly need.
With a detailed shopping list, you’ll avoid impulse buys and focus on what really matters.
Compare prices
Discounts are attractive, but not all are equally worthwhile.
Checking important details like product quality, size and color availability, and other specifics before purchasing ensures a smarter buy.
Turn on alerts from your favorite brands
Top labels, such as D.Frankin, often release exclusive collections or limited editions during Black Friday.
Subscribing to newsletters or following their social channels gives you early access to advantages before anyone else.
Beyond Black Friday: The start of the holiday season
Black Friday is not an isolated event—its significance lies in marking the official start of the Christmas shopping season.
This means purchases made on this date not only save money but can also become early gifts or festive outfits for December celebrations.
What to remember about Black Friday
Keep these key points in mind so you don’t miss any important deal:
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Black Friday 2025 falls on November 28.
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Many brands extend their offers throughout the week.
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Following their official channels ensures you get all the benefits.
Knowing when Black Friday takes place is just the first step in organizing your shopping and making the most of the year’s biggest day for savings.
At D.Frankin, every Black Friday is a unique opportunity to grab stylish fashion with personality—at unbeatable prices.
