Black Friday takes place every year on the Friday after Thanksgiving in the United States. Thanksgiving is celebrated on the fourth Thursday of November, so the date of Black Friday changes each year. Knowing this helps you plan your shopping without relying on dates from previous campaigns.
How to find the date each year
Locate the fourth Thursday of November on the calendar: the following day is Black Friday. The official date and the dates of an individual store’s promotions are not necessarily the same. Check the campaign information on the brand’s website before planning a purchase.
Black Friday, Black Week and Cyber Monday
Black Friday refers to that Friday, while Black Week is a name used for promotions held around it. Cyber Monday falls on the following Monday. These names do not mean that every store runs offers for the same period or under the same conditions. Check the start and end dates of each promotion.
How to prepare your wishlist
List the products you need and place your favorites in order of priority. For footwear, check the size guide, fit and materials. For sunglasses and accessories, compare the measurements and features on the product page. Review availability, the total price, shipping and return conditions before ordering.
Black Friday at D.Franklin
Visit the D.Franklin website for information about Black Friday promotions and the products included. The website and our official channels are the places to check each campaign’s announcements and conditions. This keeps your shopping plans based on current information rather than a date or discount published in another year.

